B2B Sales Strategy & Execution for Tech Startups | Coltasa
coltasa. B2B sales strategy
& execution
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Led by Colin Constantine

Sell with experience on your side.

Coltasa puts a decade of enterprise sales experience to work inside B2B tech companies, building a sales motion that's repeatable, predictable and ready to scale.

Built for

Seed

Founder-led sales, ready to become a repeatable process.

Series A

First sellers hired. Pipeline and forecast need structure.

Series B

Scaling the team without losing win rates.

Quick diagnostic

Where should you start?

Four questions. About a minute. You'll get the two areas most likely to move your sales motion forward.

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Get a 30-day starting plan

Built from your answers

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Talk through this plan
Go deeper · 5 minutesGet your full Sales Engine ScoreA score out of 100 across pipeline, process, people, tools and metrics.

Services

Where we help

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What we deliver

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References

What clients say

Colin ran our platform evaluation like a project, not a pitch. Every stakeholder knew where we were and what came next, which made the decision easy to defend internally.
M

Head of Marketing Technology

MillerKnoll

He took the time to understand how our merchandising team actually works before talking about software. We went from first call to signed contract with no surprises.
S

SVP of Merchandising

Stanley 1913

Colin brought marketing, IT and procurement together around one business case. He kept a complex, multi-team decision moving when it could easily have stalled.
G

VP of Marketing

GE Appliances

Insights

Latest from the blog

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Global reach

Sell across the globe

Deals sold and teams built on three continents, with a network of revenue specialists in each region.

USA

San Francisco · New York · Charleston

UK

London

Europe

Madrid · Barcelona

Asia-Pacific

Sydney · Hong Kong · Singapore

coltasa. B2B sales strategy
& execution
Led by Colin Constantine

Sell with experience on your side.

Coltasa puts a decade of enterprise sales experience to work inside B2B tech companies, building a sales motion that's repeatable, predictable and ready to scale.

Built for

Seed

Founder-led sales, ready to become a repeatable process.

Series A

First sellers hired. Pipeline and forecast need structure.

Series B

Scaling the team without losing win rates.

Quick diagnostic

Where should you start?

Four questions. About a minute. You'll get the two areas most likely to move your sales motion forward.

Question 1 of 4

Who closes most of your deals today?

Services

Where we help

Strategy

Your ICP, segments, sales motions and targets, tied to the plan for your next round.

What we deliver

ICP and segment definition
Sales motion and channel plan
Targets and capacity model tied to the board plan

Right for you if

Growth is coming from a few big wins and you need a plan the whole team can execute.

Related reading: Pick one segment and win it first

Talk about this

Process

People & deals

Strategy

Sales strategy & GTM plan

Your ICP, segments, sales motions and targets, tied to the plan for your next round.

What we deliver

ICP and segment definition
Sales motion and channel plan
Targets and capacity model tied to the board plan

Right for you if

Growth is coming from a few big wins and you need a plan the whole team can execute.

Related reading: Pick one segment and win it first

Talk about this

References

What clients say

Colin ran our platform evaluation like a project, not a pitch. Every stakeholder knew where we were and what came next, which made the decision easy to defend internally.
M

Head of Marketing Technology

MillerKnoll

He took the time to understand how our merchandising team actually works before talking about software. We went from first call to signed contract with no surprises.
S

SVP of Merchandising

Stanley 1913

Colin brought marketing, IT and procurement together around one business case. He kept a complex, multi-team decision moving when it could easily have stalled.
G

VP of Marketing

GE Appliances

Insights

Latest from the blog

Forecasting10 November 2026 If the buyer has not done it, the deal has not moved How to write sales stage exit criteria your team will use: two or three buyer actions per stage, each with evidence you can check in the CRM, inspected weekly. 6 min read Negotiation8 November 2026 "It is too expensive" is a question, not an answer How to handle price objections in enterprise sales: find what the buyer is comparing you with, rebuild the value case, then trade terms instead of discounting. 6 min read Pipeline3 November 2026 One contact is not a deal: how to multithread an enterprise account Multithreading in sales means building relationships with several people in a buying group. How to map the group, earn introductions and cover every role. 6 min read Methodology27 October 2026 No champion, no deal: how to find one and make them count How to find and build a champion in enterprise sales: what a real champion is, five tests that separate them from friendly coaches, and how to equip them. 6 min read Strategy25 October 2026 When to stop selling and hand it to your first rep How to know your B2B startup is ready to hand off founder-led sales, who to hire first, and a three-stage handoff that keeps deals moving. 6 min read OutboundOctober 2026 The contract between buyers and sellers is broken Mass AI outbound has buried buyers in noise. Here are practical ways to create signal again: insight people can use, handwritten notes and small events. 6 min read PipelineOctober 2026 AI SDRs are a waste of time. For now. Why AI SDRs fall short in enterprise sales today, what would need to be true for that to change, and where AI actually helps your team. 6 min read MethodologyOctober 2026 The key tenets of a mutual success plan Seven principles for building a plan with your buyer that keeps deals on track, from first interest through go-live. 6 min read

Global reach

Sell across the globe

Deals sold and teams built on three continents, with a network of revenue specialists in each region.

USA

San Francisco · New York · Charleston

UK

London

Europe

Madrid · Barcelona

Asia-Pacific

Sydney · Hong Kong · Singapore