WordPress VIP
Enterprise Platform Strategy Lead
Closing enterprise CMS platform deals with large finance, manufacturing and B2B SaaS companies.
About
Led by Colin Constantine. Backed by experienced sellers.
Colin has spent more than eleven years on the selling side of enterprise software decisions at Salesforce, Sitecore, Algolia and WordPress VIP. He has led complex platform evaluations, run deal teams across pre-sales, engineering, product and customer success, and used MEDDPICC to keep forecasts honest. He is trained in Sandler, Challenger and SPIN, and has run outbound programmes and negotiated with procurement.
He has also built a company from scratch, so he knows what it's like to be the founder doing the selling. Coltasa exists to give growing B2B teams the enterprise sales discipline that usually arrives much later, and at a much greater cost.
Colin leads every engagement personally. Behind him is a bench of experienced enterprise sellers and sales leaders, brought in when your plan calls for more hands, specialist expertise or live deal support.
Experience
Years of complex B2B SaaS sales, closed
Quota carried, deals closed and cross-functional deal teams led through executive evaluations and procurement in finance, commerce, manufacturing and software.
Deals closed inFinancial servicesCommerceManufacturingB2B software
Algolia
Enterprise DX & Search Lead
Closed search and discovery deals for commerce and SaaS companies, leading evaluations with executive buyers.
Sitecore
DXP Strategy & Advisory
Won complex replatforming deals run across Marketing, IT and Procurement through to executive sign-off.
Salesforce
CRM & GTM Strategy Advisory
Closed CRM platform deals with financial services, B2B software and wealth management firms.
Gerson Lehrman Group
Insights & Advisory Manager
Sold expert advisory engagements to hedge funds, credit funds and banks.
Bloomberg
Financial Data & Analytics Advisor
Sold mission-critical data and analytics to global financial institutions in the USA and Australia.
Methods
Trained in
Select a method to see how it's used.
Qualification
MEDDPICC
A qualification framework covering Metrics, Economic buyer, Decision criteria, Decision process, Paper process, Identified pain, Champion and Competition. It shows which deals are real and keeps the forecast honest.
BANT
Fast qualification on Budget, Authority, Need and Timeline. Useful for outbound and early-stage pipeline before deeper frameworks apply.
Selling methodology
Sandler
A buyer-centred selling system built on upfront contracts, honest pain discovery and mutual qualification, so neither side wastes time on a deal that won't close.
Challenger
Insight-led selling: bring the buyer a new view of their business, tailor it to each stakeholder and lead the conversation instead of following it.
SPIN Selling
Discovery through Situation, Problem, Implication and Need-payoff questions, so buyers put the value of solving the problem in their own words.
Deal execution
Command of the Message
A value-messaging framework that ties every conversation to the buyer's required capabilities, positive business outcomes and how you are different.
Mutual Action Planning
A shared, dated plan built with the buyer that maps every step to signature: stakeholders, evaluation, security, legal and procurement. Both sides own it, so deals stay on track and forecasts stay real.
Let's talk.
Thirty minutes on where your sales motion is today and what to fix first.